Local Business SEO has greatly evolved over the last few years. It has emerged as one of the most efficient strategies used in boosting a website’s presence, particularly for small businesses. But first, what do you mean by Local SEO?
Local SEO is basically a technique focusing on providing results that are relevant to a searcher, based on the current location. For instance, you search for “best seafood restaurant in New York,” Google will instantly display you with results that are near to the keyword you entered.
Just like other SEO related subjects, this method is sometimes confusing yet very effective if boosting your site’s ranking is your main goal. Here are 4 local business SEO methods that you can use for your small scale business.
1. Make Local Places Pages
Obviously, the first step is to have a local business page for every one of the three noteworthy search engines – Yahoo!, Bing and Google. This means that you’ll have three various listings and dashboards to operate. Just fill out your business data – area, telephone number, hours, and so forth. Then, you’re good to go!
2. Optimise and Categorise Your Page
To start with, advancing your local pages means transferring or uploading a decent measure of quality images, enumerating your hours of operation, and noting the offered services.
Next, sorting your business accurately is really a stand-out amongst the most vital steps to optimising for local searches. There are several local search engines that provide you the ability to place your business into 2-5 classifications to help them comprehend what your business does.
Take note, search engine will not display an uncategorised business!
3. Have Exact Business Citations
Always do a double check to make sure you have all the information filled out. Also, consider having a consistent NAP (Name, Address, Phone) information for your business over all listings. Having a consistent NAP will eventually build the reputation of your business as time flows.
If ever you find out that your business is listed somewhere by someone else, don’t worry! Just claim the “listing” or what others refer as “citation.” You can claim it by first checking whether there is another business by the same name within the same area. If none, you don’t have to worry at.
Have a research and make a list of businesses that have the same name like yours. Then, verify if those are your citation by checking other information like e-mail or phone number. The point is to be certain that the other citations really exist. If they are, make sure if it’s yours or not.
4. The Power of Online Reviews
Just in case you don’t know, Google looks at reviews as a major component for ranking. These reviews are said to be quick and easy methods for consumers to choose which link they want to click.
There are countless ways to enhance your number of reviews such as putting a button on your website. In this way, visitors on your web-page will just click the said button if ever they want to leave a review. No need to have any fake ones or offer any gifts for those who gave you compliments pertaining your business.
Make the reviews natural and you can even be brutally honest.
Are you ready for some local SEO actions?
Just Simply Enlocal SEO perth experts are well armed with skill sets that your business needs. Let’s talk! Call us at (+61) 421388089, (08) 6142 7737.