SEO is one of the most powerful marketing campaigns in the world right now, promoting a product or service, or a website for that matter. The Internet is still grounded on the basis of quality merchandise and services. That is why products and services should matter first and foremost, before anything else.
What’s next then? The website. It’s the start of any SEO campaign, the building block to creating solid relationships with potential customers, and extending your brand digitally as it translates traditionally. That’s one mistake many companies commit when transitioning from traditional to Internet marketing – forgetting about building a stronghold that will anchor their business directory.
Building a better website is the ultimate answer to this dilemma. An optimised, properly designed and intuitive website creates better footing for your campaign. It converts clicks to sales, audiences to subscribers, users to a community.
Creating a better website constitutes many detached and possibly unapplicable snippets of information which are interspersedly scattered over the Internet. Browsing through numerous articles dedicated to this topic seems exhaustive and, ultimately, unproductive.
The barrage of information may keep you out from creating a simple and coherent aesthetic, but there’s something you should know. Every good website out there follows the same concept and guidelines in presenting their website – for its users, and especially for search engines:
Make your site look fresh, relevant and modern.
There are numerous things you can do to pump up the design of your website – from employing grids with photo over text overlays to affecting new animations through scrolling. Make sure your content is up front and updated, and you can use sliders for your highlights and lists on the side.
Creating a list of relevant or popular articles increases the likelihood that your audience keeps on browsing your site. Proper design cues and smooth transitioning elevates user experience. Coupled with hard-hitting content, retaining interest and credibility keeps audiences coming.
Not to mention design cues are not only friendly to your users, they can also increase your audience’s satisfaction levels by amping up on the relevance of your website.
When using a content management system, ward off duplicate content.
The bane of any SEO campaign is duplicate content. It not only makes your website irrelevant, duplication can ultimately lead to banning and penalization by Google. So make sure that your content management system is secure enough to block content duplication.
It’s not just the technical side. Your blog posts greatly need proofreading, and have to be fact-checked all the time in order to prevent content duplication. A robust editing and proofreading team will straighten out your website’s content. It can give you ideas of what should and should not be written by the writing department.
Use search engines to validate your website.
This process is sometimes called validating your HTML code. The HTML code should be free of any error whatsoever. One error and your ranking may significantly drop. When hardcoding your HTML code, it is very important to constantly check and re-check the program that you have put in there.
Update it constantly so as not to stagnate content, and keep a copy of every update every time. Also make sure your website has a local Google places page. This is to increase your visibility.