Social media may not be the only business strategy you’re using, but that doesn’t mean that you can take it for granted! In fact, social media marketing is increasingly becoming a popular ranking tool. Other companies even use this technique to level up their search engine optimization or SEO strategy.
If you’re thinking about getting social media marketing services, good for you! Without any doubt, you’ll be one step ahead of your competitors. However, getting to this marketing is not simply posting on social media platforms – you can go beyond than that! For you to spice up your SEO efforts, here are some tips to make use of social media marketing.
1. Add social sharing buttons
The term ‘social media buttons’ are usually used interchangeably, however, there are only two specific types of buttons that need to be recognized – ‘social icons’ and ‘share buttons’. The former will link to the brand’s own social media channel, while the latter will share the page’s content.
Even though the traditional social media icons are good for establishing social awareness, but the social media share buttons will have a greater impact on your SEO authority. Start incorporating social media share buttons to every web page that you create and as well as to the content that you make.
Blogging can be a great to for any kind of business as this can promote awareness and thought leadership. This can also increase traffic, giving brands more opportunities to rank in organic search.
To make the most out your blogs, do a research on your chosen audience and what their searches are. Take advantage of using title tags, headlines and keywords, incorporate them in your content as this will reflect on their search. Of course, develop a blog that will interest your target audience and make sure it’s of great quality to help promote traffic to your website.
Since writing a content is only half the battle, it’s important that you also focus on the distribution and sharing. Incorporate the share buttons that was said earlier, this will promote each blog that you create. Share and distribute them all throughout your social media channels and other online forums.
3. Make use of Google+
Google+ is an excellent advantage for brands on a few different levels. One is the Google+ Local, a local listing with some social flair. This is helpful for any brand with local address by boosting their local rankings. If you find this quite tricky to use, you can always have an outsourcing company who specializes in SEO and social media marketing.
Since social media marketing is becoming an important ranking tool, this will help send your SEO efforts over the top. So, if you don’t invest in your social media presence now and in the years to come, you might not experience a whole new level of marketing.
Taking advantage of social media marketing now and use these tips of amp it up a bit. If you’re still looking for over-the-top results, Philippines has the best SEO services company that can offer quality social media marketing.